Photographer's Guide to Wedding Album Design and Sales
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business More...
This item will ship on
Monday, December 29
List Price: $34.95
Publisher: Amherst Media, Incorporated
Size: 8.40" wide x 10.70" long x 0.40" tall
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practicesnbsp;provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles isnbsp;accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add onnbsp;á la carte images, and how to make networking and referrals generate additional business.
Bob Coatesis a wedding photographer and the creator of www.successful-photographer.com. He has written numerous articles for industry magazines, includingPhoto Electronic Imaging,Professional Photographer,Rangefinder, andShutterbug,and his photography has appeared inNational Geographic,New York Daily News, andStudio Photographynbsp;& Design. He is the author ofProfessional Strategies and Techniques for Digital Photographers. He lives in Sedona, Arizona.