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    Profitable Wedding Photography

    ISBN-10: 1581157649
    ISBN-13: 9781581157642
    Author(s): Elizabeth Etienne, Colin Cowie
    Description: Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business!Profitable Wedding Photographycontains all the necessary tools and strategies to successfully launch and grow a personally rewarding and  More...
    List price: $24.95
    Buy it from: $2.50
    This item will ship on Friday, March 6.

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    List Price: $24.95
    Publisher: Skyhorse Publishing Company, Incorporated
    Binding: Paperback
    Pages: 224
    Size: 6.00" wide x 9.00" long x 0.75" tall
    Weight: 0.682
    Language: English

    Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business!Profitable Wedding Photographycontains all the necessary tools and strategies to successfully launch and grow a personally rewarding and financially successful wedding photography business. Drawing from her 23 years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and dealing with wedding clients. This indispensable book shows how to create a great product, offer dynamic customer service, price your product and service appropriately, package your product uniquely, and market that product in the most effective way possible. Unique features include prep sheets such as: couple's questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world.

    Colin Cowie is host of Everyday Elegance on WE Network and contributing editor for InStyle. He has made countless media appearances and through his event company, Colin Cowie Lifestyles, has planned parties for numerous celebrities. He lives in New York City and Los Angeles.

    Foreword
    Acknowledgments
    Introduction
    The Keys to a Profitable Wedding Photography Business
    The Business of Finding and Keeping Clients
    The Wedding Photographer
    Photo technician, production manager, artist, director, and therapist
    Branding and Identity
    Creating a unique company logo, name, and style that are yours alone
    Advertising, Publicity, and Self-Promotion
    Cost-effective ways to promote your business
    Web Sites
    Your storefront window
    Client Meetings
    The keys to closing the deal!
    The Business of Doing Business
    The Information Kit
    The critical documents for organizing your wedding photography business
    Creating Wedding Photography Packages
    Pricing your services for maximum profit
    When Bad Things Happen to Good People
    Equipment malfunctions, illnesses, and lawsuits
    Partnerships
    The pros and cons of teaming up
    The Business of Creating Great Wedding Photography
    Creating Your First Wedding Portfolio
    Even if you've never shot a wedding before!
    Choosing Your Team
    Interns, assistants, second shooters, and photo labs
    Planning for the Wedding Day Shoot
    Mental, physical, emotional, and technical preparation
    Working with Wedding Coordinators
    Helping them help you
    The Rehearsal Dinner and Brunch
    The perfect intro and exit for the big day!
    Shooting the Wedding
    Directing, composing, and creating those �Wow!� shots
    Processing, Editing, and Retouching Your Images
    Part two of your creative process
    Destination Weddings
    Organizing your shoot using the travel checklist
    The Client's Wedding Album Book
    Images, layouts, printing, and binding
    Index

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