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    L. L. Bean The Making of an American Icon

    ISBN-10: 1578511836
    ISBN-13: 9781578511839
    Author(s): Leon Gorman
    Description: L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with  More...
    List price: $26.95
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    List Price: $26.95
    Publisher: Harvard Business Review Press
    Binding: Hardcover
    Pages: 304
    Size: 6.50" wide x 9.50" long x 1.25" tall
    Weight: 1.782
    Language: English

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