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    Branding Concierge Medicine The Blueprint That Shows You How to Apply the Foundational Principles of Effective Marketing to Grow Your Medical Practice

    ISBN-10: 1479355488
    ISBN-13: 9781479355488
    Edition: N/A
    Author(s): Michael Tetreault
    Description: Concierge medicine has always had somewhat of a "brand/identity" problem in the media, amongst patients and in the widely discussed health care debate. But in general, the term concierge medicine is used to describe a modern-day relationship with a  More...
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    Publisher: CreateSpace Independent Publishing Platform
    Publication Date: 10/3/2012
    Binding: Paperback
    Pages: 174
    Size: 6.00" wide x 9.00" long x 0.40" tall
    Weight: 0.704
    Language: English

    Concierge medicine has always had somewhat of a "brand/identity" problem in the media, amongst patients and in the widely discussed health care debate. But in general, the term concierge medicine is used to describe a modern-day relationship with a doctor in which the patient pays an affordable fee for access and cost effective care with their primary care of family physician. BRANDING CONCIERGE MEDICINE explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices - showing how exactly they are growing and why. Tetreault also outlines the specific marketing and branding strategies being used, both online and offline and how each concierge medical practice can follow six simple rules to reinforce and communicate their brand in their local community.

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