Emergency Public Relations Crisis Management in a 3. 0 World

Name: Emergency Public Relations Crisis Management in a 3. 0 World
Price: 17.55 USD
Availability: InStock
ISBN: 9781469159539

ISBN-10: 1469159538

ISBN-13: 9781469159539

Edition: 2012

Authors: Alan B. Bernstein, Cindy Rakowitz

List price: $19.99

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Description:

The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies.A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations:"Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management…

Book details

List price: $19.99
Copyright year: 2012
Publisher: Xlibris Corporation
Binding: Paperback
Pages: 204
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.638
Language: English