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    Licensing Royalty Rates, 2012:

    ISBN-10: 1454811803
    ISBN-13: 9781454811800
    Author(s): Gregory J. Battersby, Charles W. Grimes
    Description: Knowing the “going” royalty rate for virtually any product is as simple asreaching for the newly published Licensing Royalty Rates, 2012 Edition. This information-packed report details the royalty rates for over 1,500products and services in ten  More...
    Buy it from: $767.31
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    Publisher: Aspen Pub
    Binding: Paperback
    Pages: 446
    Size: 7.00" wide x 9.75" long x 1.00" tall
    Weight: 1.848
    Language: English

    Knowing the “going” royalty rate for virtually any product is as simple asreaching for the newly published Licensing Royalty Rates, 2012 Edition. This information-packed report details the royalty rates for over 1,500products and services in ten lucrative licensed product categories—art,celebrity, character and entertainment, collegiate, corporate, designer,event, sports, nonprofit and music.Setting a royalty rate too high can scare away potential licensees, whileaccepting a lower rate can cost licensors hundreds of thousands of dollars.Licensing Royalty Rates, 2012 Edition provides all the information youneed to calculate the right rate every time.The data in Licensing Royalty Rates is compiled usinginformation from the U.S. Patent and Trademark Office. After careful review bya blue-ribbon panel of expert licensing consultants uniquely qualified to knowwhat the appropriate rate range is for specific properties in each licensingcategory, the information is organized into four time-saving sections thatgive researchers fast access to comprehensive statistical and analytical data:Royalty rate listing alphabetically by licensed product —provides adetailed alphabetical listing of products and their suggested rate rangeacross all product categories.Royalty rate listing by international trademark class —lets you quicklyidentify subtle royalty rate differences between similar products withinspecific international trademark classes.Checklist of licensed products and services —offers a quick-reference toproducts with a high potential for licensing.Comprehensive list of licensed products and services —presents adetailed list of all surveyed products and services within a trademark classfor preparing intent-to-use trademark applications.This detailed information gives both beginning and more experienced licensingprofessionals the confidence needed to negotiate the maximum allowable rateregardless of the product, the market and the parameters of the specific dealitself.

    The Role of Royalty Rates in the Merchandise Licensing Process
    Introduction
    Common Methods for Valuing Intellectual Property
    Types of Valuation Techniques
    Establishing the Royalty Rates
    Preliminary Considerations
    Establishing the Right Royalty Rate
    Differing Types of Royalty Rates
    The Compensation Provisions in the License Agreement
    Typical Compensation Provisions
    Accounting and Audit Provisions
    Royalty Rate Survey 2010: Alphabetical Listing by Licensed Product
    Royalty Rate Survey 2010: Listing by International Trademark Class
    Publicly Available Information on Royalty Rates
    Introduction
    Franchising Fundamentals and the Role of Royalty Rates
    Introduction
    Determining Fees and Other Pricing Issues in Franchising
    Trends in Royalty Rates
    Introduction
    Licensing Agents
    Major Licensors
    Top Retailers
    Size of the Licensing Industry
    Impact of the Size of the Industry on Royalty Rates
    Changes in the Survey Results Since 1996
    General Trends
    Art Properties
    Celebrity Properties
    Character/Entertainment Properties
    Collegiate Properties
    Corporate/Brand Properties
    Designer/Fashion Properties
    Event Properties
    Sports Properties
    Checklist of Licensed Products and Services
    Comprehensive List of Licensed Products and Services
    Directory of Licensing Agents and Consultants
    Glossary of Terms
    Royalty Rate Trends and Valuation in Patent and Technology Licensing
    Introduction
    The Entire Market Value Rule and a Potential Shift in Assessing Reasonable Royalty Damages
    Introduction
    The Georgia-Pacific Factors
    Apportionment of Profits and EMVR
    Base and Rate
    Historical Foundations of the Entire Market Value Rule
    The Entire Market Value Rule in the 20th Century
    Cornell and Lucent
    Conclusion
    A New Approach to Valuing Patented Intellectual Property: The Heat of the Company Assessment
    Introduction
    Background
    The Heart of the Company Assessment
    Valuation Of Intellectual Property
    Identification of Assets
    Value Determination

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