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| The Role of Royalty Rates in the Merchandise Licensing Process | |
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| Introduction | |
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| Common Methods for Valuing Intellectual Property | |
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| Types of Valuation Techniques | |
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| Establishing the Royalty Rates | |
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| Preliminary Considerations | |
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| Establishing the Right Royalty Rate | |
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| Differing Types of Royalty Rates | |
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| The Compensation Provisions in the License Agreement | |
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| Typical Compensation Provisions | |
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| Accounting and Audit Provisions | |
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| Royalty Rate Survey 2010: Alphabetical Listing by Licensed Product | |
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| Royalty Rate Survey 2010: Listing by International Trademark Class | |
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| Publicly Available Information on Royalty Rates | |
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| Introduction | |
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| Franchising Fundamentals and the Role of Royalty Rates | |
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| Introduction | |
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| Determining Fees and Other Pricing Issues in Franchising | |
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| Trends in Royalty Rates | |
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| Introduction | |
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| Licensing Agents | |
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| Major Licensors | |
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| Top Retailers | |
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| Size of the Licensing Industry | |
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| Impact of the Size of the Industry on Royalty Rates | |
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| Changes in the Survey Results Since 1996 | |
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| General Trends | |
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| Art Properties | |
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| Celebrity Properties | |
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| Character/Entertainment Properties | |
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| Collegiate Properties | |
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| Corporate/Brand Properties | |
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| Designer/Fashion Properties | |
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| Event Properties | |
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| Sports Properties | |
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| Checklist of Licensed Products and Services | |
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| Comprehensive List of Licensed Products and Services | |
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| Directory of Licensing Agents and Consultants | |
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| Glossary of Terms | |
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| Royalty Rate Trends and Valuation in Patent and Technology Licensing | |
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| Introduction | |
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| The Entire Market Value Rule and a Potential Shift in Assessing Reasonable Royalty Damages | |
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| Introduction | |
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| The Georgia-Pacific Factors | |
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| Apportionment of Profits and EMVR | |
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| Base and Rate | |
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| Historical Foundations of the Entire Market Value Rule | |
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| The Entire Market Value Rule in the 20th Century | |
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| Cornell and Lucent | |
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| Conclusion | |
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| A New Approach to Valuing Patented Intellectual Property: The Heat of the Company Assessment | |
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| Introduction | |
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| Background | |
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| The Heart of the Company Assessment | |
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| Valuation Of Intellectual Property | |
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| Identification of Assets | |
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| Value Determination | |
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| Methods of Measuring Royalty Rates | |
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| Gross or Net Sales | |
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| Profits | |
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| Per Unit | |
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| Pending Legislative Changes Regarding Apportionment of Damages | |
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| Conclusion | |
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| Factors Affecting Royalty Rates | |
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| The License Grant | |
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| Financial Issues | |
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| Antitrust and FRAND/RAND Considerations | |