Successful Luxury Marketing in Asia Value Perception of High-End Mechanical Watches in the Japanese Market
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List Price: $89.95
Publisher: CreateSpace Independent Publishing Platform
Size: 6.75" wide x 9.75" long x 0.75" tall
Alessio Giacomel works for a Swiss luxury sports watch brand in Tokyo. He holds a PhD in Business Administration, specializing in the marketing of luxury goods in Asia. He started his career in Japan with a scholarship from the Swiss-Japanese Chamber of Commerce.