| |
| |
| Introduction | |
| |
| |
| |
| Why You Need This Book | |
| |
| |
| What Antiques Dealers Can Learn from Encyclopedia Britannica | |
| |
| |
| Elements Shining Power From Antiques Dealers | |
| |
| |
| Inventory, Investment, and Perception | |
| |
| |
| Why Don't Antiques Dealers Just Cut Prices and Move Old Merch? Because We Don't Like Losing Something Once We Own It | |
| |
| |
| Survey Says: Small Antiques Shops Must Adopt More Strategies | |
| |
| |
| Small Business Advice Gathered Over 90 Years Helps Antiques Dealers | |
| |
| |
| |
| How to Sell and Protect Your Bottom Line | |
| |
| |
| Why the Time is Right to Open an Antiques Business | |
| |
| |
| Why Are Estate Sale Businesses Booming When Antiques Shops Struggle to Pay Rent? | |
| |
| |
| Five Ways to Finance Your Antiques Business Without a Bank Loan | |
| |
| |
| Absolute Versus Reserve Auctions | |
| |
| |
| Do You Base Your Antiques Inventory Prices on Value, Cost, or Gut Feelings? | |
| |
| |
| The Power of Stories is No Tall Tale | |
| |
| |
| Next Time, Try Negotiating - Not Haggling | |
| |
| |
| How Smart Check Policies Protect Antiques Businesses | |
| |
| |
| How to Be the Antiques Dealer Who Knows Something About Art | |
| |
| |
| How the Antiques Business Can Capture Gen X | |
| |
| |
| Can Your Antiques Appraisals Land You in Court? | |
| |
| |
| How Managing Your Antiques Inventory Can Cut Your Taxes | |
| |
| |
| |
| You Own Two Addresses: Your Shop and Your Website | |
| |
| |
| Antiques Dealers Can Master Web Marketing | |
| |
| |
| How to Get Search Engines to Notice Your Antiques Inventory Descriptions | |
| |
| |
| How Using Google Places Can Get Your Antiques Business Listed in Local Internet Searches | |
| |
| |
| How Antiques and Vintage Dealers Can Use Facebook to Build Trust Without Alienating Customers | |
| |
| |
| How eBay's Fraud Protection Plan Boosts Your Sales (Even if You Don't Sell on eBay) | |
| |
| |
| Video Marketing for Antiques Dealers: If You Can Take a Digital Photo, Then You Can Create a Low-Cost Digital Commercial | |
| |
| |
| Top Antiques Apps for Your iPad or Android Tablet | |
| |
| |
| Why Half Your New Customers Can't Find Your Antiques Retail Website: It's Not Showing Up on Their Smartphones | |
| |
| |
| Three ways Google Insights for Search Will Improve Your Antiques Business | |
| |
| |
| |
| Practical Tips that Work | |
| |
| |
| 'Retail Anthropology': Traffic Flow in Antiques Shops | |
| |
| |
| Mastering Bidding Behavior Helps Buyers Buy Lower and Sellers Sell Higher | |
| |
| |
| Clinging to Outdated Descriptions May Be Hurting Your Antiques Business | |
| |
| |
| Affordable Tips for Promoting Your Antiques Business | |
| |
| |
| Occupy Main Street: How Antiques Dealers Can Boost the Shop Local Movement | |
| |
| |
| Why Antique Shop Rents Should Be Based on Location, Trafficx | |
| |
| |
| How Better Tags Help You Exceed Customers' Expectations | |
| |
| |
| Antiques Shop Surveillance Tools Should Be on Everyone's Radar | |
| |
| |
| Don't Let Sales Get Thrown Under the Bus for Lack of Savvy Customer Interaction | |
| |
| |
| What Antiques Dealers Can Learn From Junk Mail - Part 1 | |
| |
| |
| What Antiques Dealers Can Learn From Junk Mail - Part 2 | |
| |
| |
| Tap the Probate System to Win the Competition for Great Antiques .153 | |
| |
| |
| An Antique Shop Owner's Exit Strategy Takes Time and Preparation | |
| |
| |
| Antiques Inheritances Affected by 2013 Gift Tax Changes | |