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    Business of Antiques How to Succeed in the Antiques World

    ISBN-10: 1440234973
    ISBN-13: 9781440234972
    Author(s): Wayne Jordan
    Description: Antique businesses fail at an alarming rate. That's because it takes more than an affinity for armoires and knowing the difference between Art Nouveau and Art Deco to survive, let alone prosper.Fortunately veteran auctioneer and antique expert Wayne  More...
    List price: $14.99
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    List Price: $14.99
    Publisher: Krause Publications
    Binding: Paperback
    Pages: 176
    Size: 6.00" wide x 9.50" long x 0.50" tall
    Weight: 0.484
    Language: English

    Antique businesses fail at an alarming rate. That's because it takes more than an affinity for armoires and knowing the difference between Art Nouveau and Art Deco to survive, let alone prosper.Fortunately veteran auctioneer and antique expert Wayne Jordan is here to show you how to make your business work. In a practical, easy-to-understand process, Jordan walks you through the essentials of creating and maintaining a flourishing antiques business in the fast-evolving world.Change is constant, and Jordan shows you how it can be less painful and more beneficial to your business. Learn how to better manage your inventory, set up an effective online marketing strategy, capture young customers, improve traffic flow and - most importantly - thrive while others flounder.In This Antiques Business Guide You'll Find:Up to date 2013 tax rules.The use of social media and how it can benefit your store.Tips for arranging your store to move inventory.How to improve traffic flow and attract customers.This intelligent book covers everything and is sure to assist you in your antiques business.

    Introduction
    Why You Need This Book
    What Antiques Dealers Can Learn from Encyclopedia Britannica
    Elements Shining Power From Antiques Dealers
    Inventory, Investment, and Perception
    Why Don't Antiques Dealers Just Cut Prices and Move Old Merch? Because We Don't Like Losing Something Once We Own It
    Survey Says: Small Antiques Shops Must Adopt More Strategies
    Small Business Advice Gathered Over 90 Years Helps Antiques Dealers
    How to Sell and Protect Your Bottom Line
    Why the Time is Right to Open an Antiques Business
    Why Are Estate Sale Businesses Booming When Antiques Shops Struggle to Pay Rent?
    Five Ways to Finance Your Antiques Business Without a Bank Loan
    Absolute Versus Reserve Auctions
    Do You Base Your Antiques Inventory Prices on Value, Cost, or Gut Feelings?
    The Power of Stories is No Tall Tale
    Next Time, Try Negotiating - Not Haggling
    How Smart Check Policies Protect Antiques Businesses
    How to Be the Antiques Dealer Who Knows Something About Art
    How the Antiques Business Can Capture Gen X
    Can Your Antiques Appraisals Land You in Court?
    How Managing Your Antiques Inventory Can Cut Your Taxes
    You Own Two Addresses: Your Shop and Your Website
    Antiques Dealers Can Master Web Marketing
    How to Get Search Engines to Notice Your Antiques Inventory Descriptions
    How Using Google Places Can Get Your Antiques Business Listed in Local Internet Searches
    How Antiques and Vintage Dealers Can Use Facebook to Build Trust Without Alienating Customers
    How eBay's Fraud Protection Plan Boosts Your Sales (Even if You Don't Sell on eBay)
    Video Marketing for Antiques Dealers: If You Can Take a Digital Photo, Then You Can Create a Low-Cost Digital Commercial
    Top Antiques Apps for Your iPad or Android Tablet
    Why Half Your New Customers Can't Find Your Antiques Retail Website: It's Not Showing Up on Their Smartphones
    Three ways Google Insights for Search Will Improve Your Antiques Business
    Practical Tips that Work
    'Retail Anthropology': Traffic Flow in Antiques Shops
    Mastering Bidding Behavior Helps Buyers Buy Lower and Sellers Sell Higher
    Clinging to Outdated Descriptions May Be Hurting Your Antiques Business
    Affordable Tips for Promoting Your Antiques Business
    Occupy Main Street: How Antiques Dealers Can Boost the Shop Local Movement
    Why Antique Shop Rents Should Be Based on Location, Trafficx
    How Better Tags Help You Exceed Customers' Expectations
    Antiques Shop Surveillance Tools Should Be on Everyone's Radar
    Don't Let Sales Get Thrown Under the Bus for Lack of Savvy Customer Interaction
    What Antiques Dealers Can Learn From Junk Mail - Part 1
    What Antiques Dealers Can Learn From Junk Mail - Part 2
    Tap the Probate System to Win the Competition for Great Antiques .153
    An Antique Shop Owner's Exit Strategy Takes Time and Preparation
    Antiques Inheritances Affected by 2013 Gift Tax Changes

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