George Gerbner A Critical Introduction to Media and Communication Theory

Name: George Gerbner A Critical Introduction to Media and Communication Theory
Availability: OutOfStock
ISBN: 9781433117015

ISBN-10: 1433117010

ISBN-13: 9781433117015

Edition: 2012

Authors: Michael Morgan

List price: $166.30

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Description:

One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts. Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner's theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his…

Book details

List price: $166.30
Copyright year: 2012
Publisher: Peter Lang AG International Academic Publishers
Publication date: 12/21/2011
Binding: Hardcover
Pages: 178
Size: 6.10" wide x 9.06" long x 0.25" tall
Weight: 0.836
Language: English

Michael Morgan is CEO of Herrmann International Asia, a company specialising in creativity and innovation in business, and has had over 15 years of experience in helping people and organisations in this area. He is the author of Creating Workforce Innovation and is an internationally acclaimed speaker and presenter.