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    Art of Floral Design

    ISBN-10: 1418063037
    ISBN-13: 9781418063030
    Edition: 3rd 2013
    Author(s): Norah T. Hunter
    Description: Start your career in floral design with the 3rd Edition of THE ART OF FLORAL DESIGN! Newly-expanded and updated, the book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful  More...
    List price: $354.95
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    List Price: $354.95
    Edition: 3rd
    Copyright Year: 2013
    Publisher: CENGAGE Learning
    Publication Date: 6/25/2012
    Binding: Hardcover
    Pages: 800
    Size: 8.75" wide x 11.25" long x 1.50" tall
    Weight: 4.884
    Language: English

    Start your career in floral design with the 3rd Edition of THE ART OF FLORAL DESIGN! Newly-expanded and updated, the book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. THE ART OF FLORAL DESIGN, 3rd Edition balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares you for the real business world with discussions on distribution, marketing, advertising, and the other industry-specific issues you need to know for success in the field.

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