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    Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

    ISBN-10: 1250013712
    ISBN-13: 9781250013712
    Author(s): Neville Isdell, David Beasley
    Description: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's  More...
    List price: $14.99
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    List Price: $14.99
    Publisher: St Martins Pr
    Binding: Paperback
    Pages: 288
    Size: 5.50" wide x 8.25" long x 0.75" tall
    Weight: 0.550
    Language: English

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