Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

Name: Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
Price: 9.36 USD
Availability: InStock
ISBN: 9781250013712

ISBN-10: 1250013712

ISBN-13: 9781250013712

Edition: 2012

Authors: Neville Isdell, David Beasley

List price: $14.99

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Description:

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living…

Book details

List price: $14.99
Copyright year: 2012
Publisher: St Martins Pr
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.550
Language: English



Acknowledgments


Foreword


Introduction



From Ulster to Africa



In Johannesburg: My Global Career Is Launched



Conquering Pepsi in the Philippines



Stagnation in West Germany



The Wall Falls



Going Back to India



At the Helm of Coca-Cola



Connected Capitalism


Index