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    Media Impact An Introduction to Mass Media, 2013 Update

    ISBN-10: 1111835292
    ISBN-13: 9781111835293
    Author(s): Shirley Biagi
    Description: From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book  More...
    List price: $97.99
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    List Price: $97.99
    Edition: 10th
    Publisher: Wadsworth
    Binding: Paperback
    Pages: 464
    Size: 8.75" wide x 11.00" long x 0.75" tall
    Weight: 2.178
    Language: English

    From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.

    Shirley Biagi is Professor of Journalism at California State University, Sacramento. She has been guest faculty at the American Press Institute, the Southern Newspaper Publishers Association, and the Poynter Institute for Media Studies. She is author of more than 200 magazine articles and four books, including Interviews that Work and Media/Reader.

    The Mass Media Industries
    Mass Media and Everyday Life
    Books: Rearranging the Page
    Newspapers: Expanding Delivery
    Magazines: Targeting the Audience
    Recordings: Demanding Choices
    Radio: Riding the Wave
    Movies: Picturing the Future
    Television: Changing Channels
    Digital Media: Widening the Web
    Selling the Message
    Advertising: Motivating Customers
    Public Relations: Promoting Ideas
    Changing Messages
    News and Information: Getting Personal
    Society, Culture and Politics: Shaping the Issues
    Law and Regulation: Rewriting the Rules
    Ethics: Placing Responsibility
    Global Media: Discovering New Markets
    Glossary
    Media Information Resource Guide
    Chapter References
    Index

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    • Due Date: 8/18/2015

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