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    Hospitality Branding

    ISBN-10: 0801452031
    ISBN-13: 9780801452031
    Author(s): C. Dev
    Description: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within  More...
    List price: $49.95
    Buy it from: $58.60

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    Publisher: Cornell University Press
    Binding: Hardcover
    Pages: 192
    Size: 5.75" wide x 8.50" long x 0.75" tall
    Weight: 0.836
    Language: English

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