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    History of Popular Culture More of Everything, Faster, and Brighter

    ISBN-10: 0415221277
    ISBN-13: 9780415221276
    Author(s): Raymond F. Betts
    Description: This lively and informative survey provides a thematic global history of popular culture focusing on the period since the end of the Second World War. Raymond Betts considers the rapid diffusion and "hybridization" of popular culture as the result  More...
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    Publisher: Routledge
    Binding: Hardcover
    Pages: 192
    Size: 6.25" wide x 9.25" long x 0.75" tall
    Weight: 0.990
    Language: English

    This lively and informative survey provides a thematic global history of popular culture focusing on the period since the end of the Second World War. Raymond Betts considers the rapid diffusion and "hybridization" of popular culture as the result of three conditions of the world since the end of World War Two: instantaneous communications, widespread consumption in a market-based economy and the visualization of reality. Betts considers the dominance of American entertainment media and habits of consumption, assessing adaptation and negative reactions to this influence. The author surveys a wide range of topics, including the effects of global conflict, the effects of urbanization and the growth of sport as a commercial enterprise.

    Preface
    Introduction
    Popular Culture in the Early Twentieth-Century World
    Popular Culture Joins the War Effort
    Reconfiguring Time and Space
    Picture This
    All the World's a Stage
    Happily Spaced Out
    The Unintended Outcomes
    Conclusion
    Bibliography
    Index

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