CB2 (Book Only)
Publisher: Cengage South-Western
Binding: Digital, Other
Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He has BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Eric's professional and consulting experiences include work in advertising, sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research; and his work has been published in the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, PSYCHOLOGY AND MARKETING, the JOURNAL OF BUSINESS RESEARCH, the JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT, the JOURNAL OF SERVICES MARKETING, SERVICES MARKETING QUARTERLY, the JOURNAL OF BUSINESS AND PSYCHOLOGY, and others. He also serves on the editorial review board for JOURNAL OF BUSINESS RESEARCH, JOURNAL OF MARKETING THEORY AND PRACTICE, JOURNAL OF SERVICES MARKETING, and SERVICES MARKETING QUARTERLY. His research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.