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Advertising and Integrated Brand Promotion

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ISBN-10: 032431132X

ISBN-13: 9780324311327

Edition: 2005

Authors: Richard J Semenik

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This edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency.
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Book details

Copyright year: 2005
Publisher: Cengage Learning
Binding: Paperback
Size: 8.58" wide x 10.91" long x 1.57" tall
Weight: 3.762