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    Creamy and Crunchy An Informal History of Peanut Butter, the All-American Food

    ISBN-10: 0231162324
    ISBN-13: 9780231162326
    Author(s): Jon Krampner
    Description: The first popular account of one of America's most beloved foods (consumed by more than seventy-five percent of the population), Creamy and Crunchy is an entertaining yet comprehensive history of peanut butter's invention and integration into the  More...
    List price: $27.95
    Buy it from: $6.11
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    List Price: $27.95
    Publisher: Columbia University Press
    Binding: Hardcover
    Pages: 320
    Size: 6.00" wide x 9.00" long x 1.00" tall
    Weight: 1.540
    Language: English

    The first popular account of one of America's most beloved foods (consumed by more than seventy-five percent of the population), Creamy and Crunchy is an entertaining yet comprehensive history of peanut butter's invention and integration into the American diet. Richly illustrated and filled with anecdotes and facts culled from unusual and engaging sources, the book is a mix of interviews and research, micro-histories, personal histories, and recipes, focusing on the manufacture of the food from the 1890s to the present, while also covering its cultural, nutritional, and even molecular evolution. Jon Krampner begins with peanut butter's creation and the scramble to capitalize on its early success. He provides in-depth looks at Peter Pan, Skippy, and Jif, and why Peter Pan, the first of the big corporations to manufacture and market the food, is now a distant third behind market leaders Skippy and Jif. He examines the plight of black peanut farmers; the creation of the "Choosy Moms Choose Jif" campaign; the role of peanut butter in fighting Third-World hunger; and the salmonella outbreaks of 2007 and 2009 that threatened to derail peanut butter's sacred place in the American cupboard. Krampner investigates the resurgence of natural, or old-fashioned, peanut butter; the five ways today's product is different from the original; why Americans love peanut butter so much more than people from any other nation; and the future trajectory of the industry. He concludes with a "best of" list featuring top, taste-tested peanut butters and a timeline of key figures and events. A dedicated web site maintained by the author, www.creamyandcrunchy.com, contains additional images and information.

    Preface
    Acknowledgments
    Peanuts 101
    The Social Rise of the Peanut
    The Birth of Peanut Butter
    Peter Pan: "Improved by Hydrogenation"
    How Peter Pan Lost Its Groove
    Skippy: "He Made His First Jar of Peanut Butter in His Garage"
    Skippy on Top
    Jif: "But Is It Still Peanut Butter?"
    "Choosy Mothers Choose…
    Peanut Butter Goes International
    The Music of Peanut Butter
    Deaf Smith: What's Old-Fashioned Is New Again
    The Rise and Fall of the Florunner
    The Peanut Butter Crisis of 1980
    "You Mean It's Not Good for Me?"
    The Short, Happy Life of Sorrells Pickard
    Peanut Corporation of America: "There Was No Red Flag"
    Peanut Butter Saves the World
    Where Are the Peanut Butters of Yesteryear?
    Author's Recommendations
    Peanut Butter Time Line
    Notes
    Index

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