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    Writing for the Mass Media

    ISBN-10: 0205211410
    ISBN-13: 9780205211418
    Author(s): James G. Stovall
    Description: This package contains the following components:-0205699421: MySearchLab-0205043445: Writing for the Mass Media
    Buy it from: $60.00
    Rent it from: $50.58
    This item will ship on Friday, December 19 .

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    List Price: $111.67
    Edition: 8th
    Publisher: Allyn & Bacon, Incorporated
    Binding: Mixed Media
    Pages: 360
    Size: 8.50" wide x 11.00" long x 0.50" tall
    Weight: 1.496
    Language: English

    This package contains the following components:-0205699421: MySearchLab-0205043445: Writing for the Mass Media

    Sit Down and Write
    What is Good Writing?
    Getting Ready to Write
    Basic Techniques
    Writing for the Mass Media
    Professionalism
    The Changing Media Environment
    And Finally...
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Basic Tools of Writing
    Words, Words, Words
    Grammar
    Sentences
    Parts of Speech
    Common Grammar Problems
    Punctuation
    Spelling
    Writing with Clarity
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Style and the Stylebook
    Accuracy
    Clarity
    Brevity
    Journalistic Conventions
    Journalistic Style
    Stylebooks
    The Associated Press Stylebook
    Language Sensitivity
    Conclusion
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Writing in the Media Environment
    The News Culture
    Accuracy
    Verification and attribution
    Simplicity
    Clarity, coherence and context
    Audience
    Deadlines
    Reporting
    Observation
    People
    Records
    Ethical Behavior
    Hardware and software
    Conclusion
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Reporting with Text
    Headlines
    The Inverted Pyramid
    The Lead Paragraph
    Using Quotations
    Characteristics of News Stories
    Summaries
    Lists
    Linking
    Searching for Links
    Nutshell structure
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Reporting with Images
    Basic Concepts of Photojournalism
    The Threes of Photojournalism
    Writing Cutlines
    A Word about Accuracy
    Photojournalism Ethics
    Reporting with Graphics
    What a Good Graphic Contains
    Building a Chart
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Writing for Print Journalism
    Newspapers and Magazines Today
    Long Form News Stories
    Developing the Story
    Transitions
    Types of News Stories
    Editing and Rewriting
    Writing Feature Stories
    Characteristics of Feature Writing
    Parts of a Feature Story
    Books
    The Challenge of Writing
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Reporting with Audio and Video
    Sound as a Reporting Tool
    Writing to Be Heard
    Recording Audio
    Writing the Audio/Video News Story
    Editing Audio
    Ethics of Editing Audio
    The Audio Slideshow
    Telling the Story with Video
    Shooting the Video
    Editing Video
    Conclusion
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Writing for Broadcast Journalism
    Television News
    Selection of News
    Characteristics of Writing
    Story Structure
    Broadcast Copy Preparation
    Putting Together a Newscast
    The Extended Interview, the Documentary and the Web
    Conclusion
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Writing for Web Journalism
    Characteristics of the Web
    Journalism Expanded and Accelerated
    News Websites
    Blogging (Web Logs)
    Social Media
    Twitter
    Mobile Journalism
    Demands of the Audience
    Characteristics of Web Writing
    Backpack Journalism
    Lateral Reporting
    Web Packages
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Writing Advertising Copy
    A Love Hate Relationship
    The Field of Advertising
    Beginning the Process: Needs and Appeals
    The Audience
    The Product
    The Advertising Situation
    Copy Platforms
    Writing the Ad
    Elements of a Print Ad
    Writing Advertising for Broadcast
    The Tools of Broadcast Advertising
    Commercial Formats
    Storyboards
    Web Advertising
    Other Media
    Conclusion
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    Writing for Public Relations
    The Public Relations Process
    An Organization's "Publics"
    The Work of the PR Practitioner
    Writing News Releases
    Video News Releases
    Letters
    Company Publications
    Oral Presentations
    Conclusion
    Points for Consideration and Discussion
    Further Reading
    Web Sites
    Exercises
    the Writer and the Law
    The First Amendment
    Defamation
    The Plaintiff's Case
    Affirmative Defenses
    Privacy
    Copyright and Trademarks
    Advertising
    Broadcast Regulation
    Conclusion
    Further Reading
    Web Sites
    Getting a job in the Mass Media
    Personal Attributes
    Building an Audience
    Networking and Landing the First Job
    Get Started
    Points for Consideration and Discussion
    Copy-Editing Symbols
    Grammar and Diagnostic Exams
    Problem Words and Phrases
    Advertising Copy Sheets
    Glossary
    Index

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