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    SPORT MARKETING >CANADIAN<

    ISBN-10: 0176104585
    ISBN-13: 9780176104580
    Author(s): OREILLY
    Description: Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport Marketing: A Canadian Perspective illustrates the basic principles with case  More...
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    Edition: 1st
    Publisher: NELSON

    Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport Marketing: A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.

    Introducing Canadian Sport Marketing
    An Introduction to Sport Marketing
    The Canadian Sport Industry
    Sport Market Research
    The Canadian Sport Consumer
    STP and the Canadian Sport Marketing Mix
    Segmentation, Targeting and Positioning in Canadian Sport
    The Sport Product
    Branding in Sport
    Pricing in Sport Marketing
    Sport Promotion
    Media and Distribution in Sport
    Important Strategic Elements of Sport Marketing in Canada
    Sport Sponsorship
    Building Successful Sport Sponsorships
    Ambush Marketing
    Technology in Sport Marketing
    Social Marketing in Sport
    Sport Marketing Strategy Implementation and Evaluation
    Olympic Marketing
    Marketing Plan Example

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