SPORT MARKETING >CANADIAN<

Name: SPORT MARKETING >CANADIAN<
Availability: OutOfStock
ISBN: 9780176104580

ISBN-10: 0176104585

ISBN-13: 9780176104580

Edition: 1st

Authors: OREILLY

List price: $81.37

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Description:

Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport Marketing: A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.

Book details

List price: $81.37
Edition: 1st
Publisher: NELSON




Introducing Canadian Sport Marketing



An Introduction to Sport Marketing



The Canadian Sport Industry



Sport Market Research



The Canadian Sport Consumer



STP and the Canadian Sport Marketing Mix



Segmentation, Targeting and Positioning in Canadian Sport



The Sport Product



Branding in Sport



Pricing in Sport Marketing



Sport Promotion



Media and Distribution in Sport



Important Strategic Elements of Sport Marketing in Canada



Sport Sponsorship



Building Successful Sport Sponsorships



Ambush Marketing



Technology in Sport Marketing



Social Marketing in Sport



Sport Marketing Strategy Implementation and Evaluation



Olympic Marketing



Marketing Plan Example