Business in Action with Real Time Updates

Name: Business in Action with Real Time Updates
Price: 4.78 USD
Availability: InStock
ISBN: 9780136154082

ISBN-10: 0136154085

ISBN-13: 9780136154082

Edition: 4th 2008

Authors: Courtland L. Bovï¿½e, John V. Thill

List price: $84.00

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Description:

KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources. MARKET: An excellent resource for managers, corporate trainers, and those interesting in…

Book details

List price: $84.00
Edition: 4th
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 11/29/2007
Binding: Paperback
Pages: 504
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.244
Language: English



Prologue: Planning Your Business Career



Developing a business mindset



The Fundamentals of Business and Economics



Ethics and Corporate Social Responsibility



The Global Marketplace



Business Systems



Organizing the business enterprise



Business Structures



Small Business and Entrepreneurship



Managing for profitability



Accounting and Financial Management



Banking and Securities



Creating and satisfying customers



Marketing Concepts and Strategies



Products and Pricing



Distribution and Customer Communication



Leading and supporting employees



Management Functions and Skills



Organization, Teamwork, and Motivation



Human Resources


Appendices



The U.S. Legal System and Business Law



Personal Finance: Getting Set for Life