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    Integrated Advertising, Promotion, and Marketing Communications

    ISBN-10: 0133126242
    ISBN-13: 9780133126242
    Author(s): Kenneth E. Clow, Donald E. Baack
    Description: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.  The carefully integrated approach of this text blends advertising, promotions,  More...
    List price: $200.00
    Buy it from: $25.27
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    List Price: $200.00
    Edition: 6th
    Publisher: Pearson Education
    Binding: Paperback
    Pages: 480
    Size: 8.50" wide x 11.00" long x 0.50" tall
    Weight: 1.936
    Language: English

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    • Due Date: 7/11/2014

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