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    Business Marketing Connecting Strategy, Relationships, and Learning

    ISBN-10: 0073529907
    ISBN-13: 9780073529905
    Author(s): F. Robert Dwyer, John F. Tanner, John F. Tanner
    Description: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable  More...
    List price: $231.67
    Buy it from: $15.71
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    List Price: $231.67
    Edition: 4th
    Publisher: McGraw-Hill Higher Education
    Binding: Hardcover
    Pages: 704
    Size: 8.25" wide x 10.00" long x 1.25" tall
    Weight: 3.696

    Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

    Business Markets and Business Marketing
    Introduction to Business Marketing
    The Character of Business Marketing
    The Purchasing Function
    Organizational Buyer Behavior
    Foundations for Creating Value
    Market Opportunities
    Marketing Strategy
    Weaving Marketing into the Fabric of the Firm
    Business Marketing Programming
    Developing and Managing Offerings
    Business Marketing Channels
    Creating Customer Dialogue
    Communicating via Advertising, trade Shows, and PR
    The One-To-One Media
    Sales and Sales Management
    Pricing & Negotiating for Value
    Managing Programs and Customers
    Evaluating Marketing Efforts
    Customer Retention and Maximization Cases
    Blue track Sourcing
    Calox (A) (B)
    Daynor Chemical Company
    ExhibitsPlus
    Fleury Equipment de Batiment
    JC Decaux
    Jewelmart.com
    Lafarge-Aget
    Li & Fung Limited
    Little Tikes Commercial Play Systems
    Materials Engineering and testing Laboratories
    Outdoor Sporting Products
    Pfizer Animal Health Products (A) (B)
    Planktos Inc.
    Strategic Marketing Insights
    SPC Products
    Three Rivers Optical
    Whole Tree Energy

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    • Due Date: 8/18/2015

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