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    Understanding Business

    ISBN-10: 007352459X
    ISBN-13: 9780073524597
    Author(s): William G. Nickels, James M. McHugh, Susan M. McHugh
    Description: Understanding Businessby Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and  More...
    List price: $266.00
    Buy it from: $64.98
    Rent it from: $31.08
    This item will ship on Monday, September 22 .

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    List Price: $266.00
    Edition: 10th
    Publisher: McGraw-Hill Higher Education
    Binding: Hardcover
    Pages: 800
    Size: 8.50" wide x 11.00" long x 1.25" tall
    Weight: 4.070
    Language: English

    Understanding Businessby Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike,Understanding Businessleads the way.

    Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

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    • Due Date: 12/23/2014

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