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    Research Methods in Psychology

    ISBN-10: 0073382698
    ISBN-13: 9780073382692
    Author(s): John J. Shaughnessy, Eugene B. Zechmeister, Jeanne S. Zechmeister
    Description: "Research Methods in Psychology" provides a comprehensive and readable introduction to methods for undergraduates. Employing a multi-method approach and exposing students to real examples of published research throughout the text, the authors  More...
    List price: $185.67
    Buy it from: $3.48
    Rent it from: $73.69
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    List Price: $185.67
    Edition: 8th
    Publisher: McGraw-Hill Companies, The
    Binding: Hardcover
    Pages: 576
    Size: 7.50" wide x 9.25" long x 1.25" tall
    Weight: 2.244
    Language: English

    "Research Methods in Psychology" provides a comprehensive and readable introduction to methods for undergraduates. Employing a multi-method approach and exposing students to real examples of published research throughout the text, the authors provide students with the tools necessary to do good and ethical research in psychology and to understand the research they learn about in psychology courses and in the media. A wealth of pedagogical aids serve to break down the aversion and phobia that many students bring to a methods course. The 8th edition boasts a wealth of new examples with nearly 50 of the research examples from 2004-2007 and more than half of those from 2006 and 2007. So, as students read this methods text, they will also be learning about "cutting-edge" research in psychology.

    General Issues
    Introduction
    The Scientific Method
    Ethical Issues in the Conduct of Psychological Research
    Descriptive Methods
    Observation
    Survey Research
    Unobtrusive Measures of Behavior
    Experimental Methods
    Independent Groups Designs
    Repeated Measures Designs
    Complex Designs
    Applied Research
    Single-Case Designs, and Small-n Research
    Quasi-Experimental Designs and Program Evaluation
    Analyzing and Reporting Research
    Data Analysis and Interpretation: Part I. Describing Data, Confidence Intervals, Correlation
    Data Analysis and Interpretation: Part II. Tests of Statistical Significance and the Analysis Story
    Communication in Psychology
    Appendix: Statistical Tables

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