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    Principles of Advertising and IMC

    ISBN-10: 0071115390
    ISBN-13: 9780071115391
    Author(s): Tom Duncan
    Description: PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text  More...


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    Publisher: McGraw-Hill Publishing Co.
    Pages: 774
    Size: 7.36" wide x 9.61" long x 1.09" tall
    Weight: 3.740

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