free shipping on orders over $35*
BUYBACK CART Buyback Cart Total Buyback Cart Total
free shipping on buybacks!


    ISBN-10: 0070974284
    ISBN-13: 9780070974289
    Author(s): BELCH

    Order within the next: to receive same day shipping!

    Customers Also Bought

    Edition: 3rd
    Publisher: RYERSON

    Part 1: Understanding Integrated Marketing Communications 1. Integrated Marketing Communications Part 2: Connect Consumers to IMC 2. Organizing for the Promotional Program 3. Consumer Behaviour and Target Audience Decisions 4. Communication Response Models Part 3: Articulate the Message 5. Objectives for the IMC Plan 6. Brand Positioning Strategy Decisions 7. Creative Strategy Decisions 8. Creative Tactics Decisions 9. Measuring the Effectiveness of the Promotional Message Part 4: Deliver the Message 10. Media Strategy, Tactics and Budget Decisions 11. Broadcast Media 12. Print Media 13. Out of Home and Support Media Part 5: Strengthen the Message 14. Sales Promotion 15. Public Relations 16. Direct Marketing 17. Internet Marketing Part 6: Implement and Control the IMC Plan 18. Regulatory, Ethical, Social, and Economic Issues for IMC

    Buy it from $0.99
    what's this?
    Rush Rewards U
    Members Receive:
    You have reached 400 XP and carrot coins. That is the daily max!
    Free shipping on orders over $35*

    *A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

    Learn more about the TextbookRush Marketplace.