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    ISBN-10: 0070916667
    ISBN-13: 9780070916661
    Author(s): WONG
    Buy it from: $3.48

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    List Price: $89.71
    Edition: 11th
    Publisher: RYERSON

    PART 1 Marketing Fundamentals Chapter 1 The Nature of Marketing Chapter 2 Marketing's Role Within the Firm or Nonprofit Organization Chapter 3 Focusing Marketing Strategy with Segmentation and Positioning PART 2 The Marketing Environment Chapter 4 The Changing Marketing Environment Chapter 5 Demographic Dimensions of Canadian and Global Markets Chapter 6 Behavioural Dimensions of Consumer Markets Chapter 7 Business and Organizational Customers and their Buying Behaviour Chapter 8 Improving Decisions with Marketing Information PART 3 Marketing Policies and Decisions Chapter 9 Elements of Product Planning for Goods and Services Chapter 10 Product Management and New Product Development Chapter 11 Channel Systems and Physical Distribution Chapter 12 Retailers, Wholesalers, and Their Strategic Importance Planning Chapter 13 Promotion An Introduction to Marketing Communications Chapter 14 Personal Selling Chapter 15 Advertising and Sales Promotion Chapter 16 Pricing Objectives and Policies Chapter 17 Price Setting in the Business World PART 4 Managing the Marketing Environment Chapter 18 Developing Innovative Marketing Plans Chapter 19 Implementing and Controlling Marketing Plans Appendix A: Marketing You Inc Appendix B: Economic Fundamentals Appendix C: Marketing Arithmetic Appendix: Career Planning (on OLC only)

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