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    BASIC MARKETING-TEXT >CANADIAN

    ISBN-10: 0070887292
    ISBN-13: 9780070887299
    Author(s): SHAPIRO
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    List Price: $74.58
    Edition: 10th
    Publisher: RYERSON

    1. Marketing's Role Within Organizations 2. Strategic Market Planning and the Development of Marketing Opportunities 3. The Changing Marketing Environment 4. Using Marketing Information to Make Better Decisions 5. The Canadian Consumer Market: Demographic and Economic Dimensions 6. Behavioural Dimensions of the Consumer Market 7. The Buying Behaviour of Business and Organizational Customers 8. Finding Target Markets Through Segmentation 9. Product Planning for Goods and Services 10. Product Management and New Product Development 11. Place and Development of Channel Systems 12. Logistics and Distribution 13. Retailers, Wholesalers, and Strategic Planning 14. Promotion-Introduction to Integrated Marketing Communications 15. Personal Selling 16. Advertising and Sales Promotion 17. Pricing Objectives and Policies 18. Price Setting in the Business World 19. Developing Innovative Marketing Plans 20. Implementing and Controlling Marketing Plans 21. Managing Marketing's Link with Other Financial Areas

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