Concepts and Applications
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media More...
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List Price: $29.99
Publisher: Cengage South-Western
Size: 8.50" wide x 10.75" long x 0.75" tall
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Melissa S. Barker is a marketing and public relations professional, specializing in social media marketing and search engine marketing. She designed and implemented a social media marketing campaign for the Virtual Private Library, a popular subject directory, which included the production of a widely viewed five-star rated promotional YouTube video called, "The Virtual Private Library and the Deep Web," as well as a feature article, "Top 10 Internet Search Tips." She lives Washington State.
|Why Social Media?|
|Goals and Strategies|
|Identifying Target Audiences|
|Rules of Engagement for Social Media|
|Publishing Podcasts & Webinars|
|Publishing Articles, White Papers and E-Books|
|Sharing Photos and Images|
|Discussion Boards, Social News Sites, and Q&A Sites|
|Mobile Computing & Location Marketing|
|Social Media Monitoring Tools|
|Social Media Marketing Plan|
|Appendix: Sample Social Media Marketing Plan|