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    Social Media Marketing: A Strategic Approach

    ISBN-10: 0538480874
    ISBN-13: 9780538480871
    Author(s): Melissa Barker, Donald I. Barker
    Description: Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media  More...
    List price: $29.99
    Buy it from: $15.75
    Rent it from: $16.00
    This item will ship on Monday, September 22 .

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    List Price: $29.99
    Edition: 1st
    Publisher: Cengage South-Western
    Binding: Paperback
    Pages: 400
    Size: 8.50" wide x 10.75" long x 0.75" tall
    Weight: 1.738
    Language: English

    Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

    Melissa S. Barker is a marketing and public relations professional, specializing in social media marketing and search engine marketing. She designed and implemented a social media marketing campaign for the Virtual Private Library, a popular subject directory, which included the production of a widely viewed five-star rated promotional YouTube video called, "The Virtual Private Library and the Deep Web," as well as a feature article, "Top 10 Internet Search Tips." She lives Washington State.

    Why Social Media?
    Goals and Strategies
    Identifying Target Audiences
    Rules of Engagement for Social Media
    Publishing Blogs
    Publishing Podcasts & Webinars
    Publishing Articles, White Papers and E-Books
    Sharing Videos
    Sharing Photos and Images
    Social Networks
    Microblogging
    Discussion Boards, Social News Sites, and Q&A Sites
    Mobile Computing & Location Marketing
    Social Media Monitoring Tools
    Social Media Marketing Plan
    Appendix: Sample Social Media Marketing Plan

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    • Due Date: 12/22/2014

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