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    Marketing of High-Technology Products and Innovations

    ISBN-10: 0136049966
    ISBN-13: 9780136049968
    Author(s): Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
    Description: Marketing of High-Technolgy Products and Innovations, 3/e, provids a thorough overview of the issues high-tech marketers must address, this book provides a balance between conceptual discussions and examples; small and big business; products and  More...
    List price: $137.40
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    List Price: $137.40
    Edition: 3rd
    Publisher: Prentice Hall PTR
    Binding: Hardcover
    Pages: 576
    Size: 8.25" wide x 10.25" long x 1.00" tall
    Weight: 2.838
    Language: English

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    • Due Date: 12/23/2014

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