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    Framework for Marketing Management

    ISBN-10: 0132539306
    ISBN-13: 9780132539302
    Author(s): Philip Kotler, Kevin Lane Keller, Marian Burk Wood
    Description: For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management  More...
    List price: $167.80
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    List Price: $167.80
    Edition: 5th
    Publisher: Prentice Hall PTR
    Binding: Paperback
    Pages: 360
    Size: 7.50" wide x 9.00" long x 0.50" tall
    Weight: 1.342
    Language: English

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