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    Strategic Marketing Problems Cases and Comments

    ISBN-10: 0131871528
    ISBN-13: 9780131871526
    Author(s): Roger A. Kerin, Robert A. Peterson
    Description: This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those  More...
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    List Price: $204.00
    Edition: 11th
    Publisher: Prentice Hall PTR
    Binding: Hardcover
    Pages: 736
    Size: 8.75" wide x 11.25" long x 1.25" tall
    Weight: 4.136
    Language: English

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