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Business

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ISBN-10: 0131495372

ISBN-13: 9780131495371

Edition: 8th 2006

Authors: Ricky W. Griffin, Ronald J. Ebert

List price: $156.00
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Description:

This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developmentseconomic, social, and politicalre-shaping some long-established business practices.A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues.For individuals starting out - and continuing to compete - in the 21st century world of business.
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Book details

List price: $156.00
Edition: 8th
Copyright year: 2006
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 736
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.850
Language: English

Introducing the Comtemporary Business World
Understanding the Canadian Business System
Setting Up Business in Canada
Understanding International Business
Conducting Business Ethically and Responsibly
The Business of Managing
Managing the Business Enterprise
Organizing the Business Enterprise
Understanding Entrepreneurship and Small Business
Understanding People in Organizations
Managing Human Resources
Motivating and Leading Employees
Understanding Labour-Management Relations
Managing Operations and Information
Producing Goods and Services
Increasing Productivity and Quality
Managing Information Systems and Communication Technology
Understanding Accounting issues
Managing Marketing
Understanding Marketing Processes and Consumer Behaviour
Developing and Promoting Goods and Services
Pricing and Distributing Goods and Services
Managing Financial Issues
Understanding Money and Banking
Understanding Securities and Investment
Financial Decisions and Risk Management
Business Law
Insurance
Index
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