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    Business A Changing World

    ISBN-10: 0073511757
    ISBN-13: 9780073511757
    Author(s): O. C. Ferrell, Geoffrey A. Hirt, Linda Ferrell
    Description: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an  More...
    Buy it from: $21.95
    This item will ship on Monday, November 24 .

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    List Price: $65.99
    Edition: 8th
    Publisher: McGraw-Hill Higher Education
    Binding: Paperback
    Pages: 640
    Size: 8.00" wide x 10.00" long x 1.00" tall
    Weight: 2.486
    Language: English

    Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesnt inherit out-dated examples from a hardback derivative.

    Business in a Changing World
    The Dynamics of Business and Economics
    Business Ethics and Social Responsibility
    Business in a Borderless World
    Starting and Growing a Business
    Options for Organizing Business
    Small Business, Entrepreneurship, and Franchising
    Managing for Quality and Competitiveness
    The Nature of Management
    Organization, Teamwork, and Communication
    Managing Service and Manufacturing Operations
    Creating the Human Resource Advantage
    Motivating the Workforce
    Managing Human Resources
    Marketing: Developing Relationships
    Customer Driven Marketing
    Dimensions of Marketing Strategy
    Digital Marketing and Social Networking
    Financing the Enterprise
    Money and the Financial System
    Accounting and Financial Statements
    Financial Management and Securities Markets
    Appendices
    Law Appendix
    Personal Finance Appendix
    Managing Information Appendix

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