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    Understanding Business

    ISBN-10: 0073511706
    ISBN-13: 9780073511702
    Author(s): William G. Nickels, James Mchugh, Susan Mchugh
    List price: $98.99
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    List Price: $98.99
    Edition: 9th
    Publisher: McGraw-Hill Higher Education
    Binding: Hardcover
    Pages: 800
    Size: 9.00" wide x 11.25" long x 1.50" tall
    Weight: 4.290
    Language: English

    Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

    Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

    Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

    Taking Risks and Making Profits within the Dynamic Business Environment
    Understanding How Economics Affects Business
    Doing Business in Global Markets
    Demanding Ethical and Socially Responsible Behavior
    How to Form a Business
    Entrepreneurship and Starting a Small Business
    Management and Leadership
    Adapting Organizations to Today’s Markets
    Production And Operations Management Of Goods And Services
    Motivating Employees
    Human Resource Management: Finding and Keeping The Best Employees
    Dealing with Employee-Management Issues and Relationships
    Marketing: Helping Buyers Buy
    Developing and Pricing Goods And Services
    Distributing Products
    Using Effective Promotions
    Understanding Accounting and Financial Information
    Financial Management
    Using Securities Markets for Financing and Investing Opportunities
    Money, Financial Institutions, and the Federal Reserve
    Working Within The Legal Environment
    Using Technology to Manage Information
    Managing Risk
    Managing Personal Finances

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    • Due Date: 12/24/2014

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