Core Concepts in Fashion
This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities-especially useful More...
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List Price: $153.33
Publisher: McGraw-Hill Higher Education
Size: 9.00" wide x 11.00" long x 1.00" tall
This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities-especially useful for the longer, blocked course. This book is full of pictures and charts for our visual learners.
|Fashion Careers Chapter Objectives Introduction The Fashion Model Fashion Career Tracks Fashion Design Fashion Merchandising Real World Focus: The Seasonal Process A look at some Fashionistas! Resumes and Cover Letters Interviewing Techniques Conclusion Chapter One Review|
|Fashion Terminology and The Merchandising Process Chapter Objectives The Nature of the Fashion Industry Fashion Acceptance The Fashion Cycle Categories of Fashion Products Real World Focus: Hispanic Men’s Market Potential Could Redefine Ethnic Grooming Sets Merchandising Process Conclusion Chapter Two Review|
|Textiles and Design Development Chapter Objectives Fashion Design Terminology The Materials of Fashion Design Real World Focus: Textiles and the Environment The Fashion Design Process Conclusion Chapter Three Review|
|Historical Perspective Chapter Objectives Decades of Fashion Influence Conclusion Real World Focus: Isaac Hits the Target Chapter Four Review|
|Trend Forecasting Chapter Objectives Introduction Fashion Trend Acceptance Theories Real World Focus: The Black Teen Explosion External Factors Effecting Fashion Trends Tools to predict fashion Conclusion Chapter Five Review|
|Consumer Behavior in Fashion Chapter Objectives Introduction Types of Consumer Purchase Decisions Purchase Decision Process Reference groups Reasons for Purchasing Fashion Market segmentation Real World Focus: To Be About to Be, Generation Y Researching Market Segments Conclusion Chapter Six Review|
|Marketing Fashion Products Chapter Objectives The Four P’s of Marketing Fashion Products Conclusion Real World Discussion Questions Chapter Seven Review|
|Global Sourcing Chapter Objectives Product Production Trade Agreements Real World Focus: China and the Garment Trade Real World Focus Discussion Questions Overseas Culture Differences Contemporary issues in Sourcing Conclusion Chapter Eight Review|
|Retailing in a Vibrant World Chapter Objectives Introduction Retail Utility Physical environment in Retail Retail Management Electronic Retailing/ Non Store retailing Real World Focus: Ebay hits the Bricks to Speed Slow Product Real World Focus Discussion questions Chapter Nine Review|
|Retail Buying Chapter Objectives Introduction Real World Focus: Using Markdowns to Drive Financial Performance Conclusion Chapter Ten Review|
|Appendix and Cases Glossary of Terms Formulas from Chapter Ten Practice Problems Case Studies and Articles|