SHOPPING CART $0.00
free shipping on orders over $35*
BUYBACK CART Buyback Cart Total Buyback Cart Total
free shipping on buybacks!
loading

    Core Concepts in Fashion

    ISBN-10: 0073196223
    ISBN-13: 9780073196220
    Author(s): Laura Portolese Dias
    Description: This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities-especially useful  More...
    List price: $153.33
    Buy it from: $22.41
    Rent it from: $19.98

    Order within the next: to receive same day shipping!

    Loading
    Customers Also Bought

    List Price: $153.33
    Publisher: McGraw-Hill Higher Education
    Binding: Hardcover
    Pages: 320
    Size: 9.00" wide x 11.00" long x 1.00" tall
    Weight: 2.970
    Language: English

    This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities-especially useful for the longer, blocked course. This book is full of pictures and charts for our visual learners.

    Fashion Careers Chapter Objectives Introduction The Fashion Model Fashion Career Tracks Fashion Design Fashion Merchandising Real World Focus: The Seasonal Process A look at some Fashionistas! Resumes and Cover Letters Interviewing Techniques Conclusion Chapter One Review
    Fashion Terminology and The Merchandising Process Chapter Objectives The Nature of the Fashion Industry Fashion Acceptance The Fashion Cycle Categories of Fashion Products Real World Focus: Hispanic Men’s Market Potential Could Redefine Ethnic Grooming Sets Merchandising Process Conclusion Chapter Two Review
    Textiles and Design Development Chapter Objectives Fashion Design Terminology The Materials of Fashion Design Real World Focus: Textiles and the Environment The Fashion Design Process Conclusion Chapter Three Review
    Historical Perspective Chapter Objectives Decades of Fashion Influence Conclusion Real World Focus: Isaac Hits the Target Chapter Four Review
    Trend Forecasting Chapter Objectives Introduction Fashion Trend Acceptance Theories Real World Focus: The Black Teen Explosion External Factors Effecting Fashion Trends Tools to predict fashion Conclusion Chapter Five Review
    Consumer Behavior in Fashion Chapter Objectives Introduction Types of Consumer Purchase Decisions Purchase Decision Process Reference groups Reasons for Purchasing Fashion Market segmentation Real World Focus: To Be About to Be, Generation Y Researching Market Segments Conclusion Chapter Six Review
    Marketing Fashion Products Chapter Objectives The Four P’s of Marketing Fashion Products Conclusion Real World Discussion Questions Chapter Seven Review
    Global Sourcing Chapter Objectives Product Production Trade Agreements Real World Focus: China and the Garment Trade Real World Focus Discussion Questions Overseas Culture Differences Contemporary issues in Sourcing Conclusion Chapter Eight Review
    Retailing in a Vibrant World Chapter Objectives Introduction Retail Utility Physical environment in Retail Retail Management Electronic Retailing/ Non Store retailing Real World Focus: Ebay hits the Bricks to Speed Slow Product Real World Focus Discussion questions Chapter Nine Review
    Retail Buying Chapter Objectives Introduction Real World Focus: Using Markdowns to Drive Financial Performance Conclusion Chapter Ten Review
    Appendix and Cases Glossary of Terms Formulas from Chapter Ten Practice Problems Case Studies and Articles
    Bibliography

    Buy it from $22.41

    Rent it for $19.98
    • Due Date: 6/2/2015

      Rental Edition ?

    Please choose a buying option

    Your Price:
    You save:
    Buy It Now
    what's this?
    Rush Rewards U
    Members Receive:
    coins
    coins
    You have reached 400 XP and carrot coins. That is the daily max!
    ×
    Free shipping on orders over $35*

    *A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

    Learn more about the TextbookRush Marketplace.

    ×